FineJewelery x Rock N Shop – Decoding The Taste Of The Modern Indian Woman!

Traditional Indian jewelry is bound to belong where it is, in those grand and beautiful boxes! The ones that our mothers gave us who indeed got it from our grandma or in those lockers of banks because, hello safety!

That jewelry sure has a very deep rooted sentimental value to it as it’s been in our families for generations. And also because of the rich cultural heritage attached to it. But what’s also true is that, with India being one among the fastest growing economies in the world, the Indian woman is progressing too. No, don’t get us wrong we would promptly opt for that heavier-than-life gold choker with encrusted rubies for a wedding. But the same is not a very feasible option for our day-to-day life.

The modern Indian woman plays many roles. She’s a mom attending PTA meetings, she’s a daughter taking her parents out on a cruise,  she’s a working gal attending meetings, she’s a wife on a vacation, she’s a friend hanging out late night, she’s a girlfriend out on a romantic date, she’s a strong, confident, classy, elegant and independent woman, who can’t be defined or described in words. She’s on-the-go. She can very easily change from the Kundan set she was wearing for an early morning pooja to a classy chain with a sapphire pendant for work. And more often than not she would opt for the latter.

The modern Indian woman sure would like her jewelry to take inspiration from her traditions and culture but at the same time, she would want her jewelry to stand out and also compliment her persona. Her choice of jewelry is highly contemporary, emerging cutting edge style that meets the world on equal terms. She has an international taste and attitude and a style that’s blurring boundaries and turning global. She’s a woman comfortable with modern attitudes, regardless of her age, color or body type, someone who is beautiful in her own terms, smart and unafraid to set her own rules.

Every piece of jewelry tells a story – Gem Hunt!

And that’s exactly what a woman want’s her jewelry to convey – to tell her story keeping the spotlight on her,  to make a classy and a bold statement at the same time, to be sophisticated but do not take her kindness for granted. A jewelry that’s not just tad blingy but is meaningful, and that’s exactly what Rock N Shop‘s fine jewelry collection is all about.

Speaking of a strong confident woman and blurring the boundaries I can just think of Priyanka Chopra. The world is in awe of her beauty and talent and can’t shut up about it, and I say it shouldn’t. Her swagger, her style, her attitude – her personality only constitutes Aplus. This dusky bombshell is enviable in everything she wears from the traditional Maharashtrian jewelry with the peshwai paithani silk saree – the whole 9 yard in Bajirao Mastani to making the headlines in the sheer ivory Zuhair Murad with 50 carat diamonds presenting the Oscars. Or be it the gorgeous 60 carat diamond drop earrings for Oscars 2017 with the Ralph and Russo gown. That impeccable beauty can really do it all – resembling the modern woman in much a broader way.

FineJewelery x Rock N Shop - Decoding The Taste Of The Modern Indian Woman!

FineJewelery x Rock N Shop - Decoding The Taste Of The Modern Indian Woman!

So for all the women with a demanding taste in jewelry and a flare to make a statement with their look, Rock N Shop‘s fine jewelry will leave you spoilt for choices. You can choose from R Jewelry by Ridhima Kapoor Sahani, Outhouse, Mirari, KAJ Fine Jewelry, Niaj and much more. So what are you waiting for? Get a gift for yourself from yourself, and look your dashing self, or even better buy it for that special woman in your life. Because I have enough jewelry said no woman ever.

FineJewelery x Rock N Shop - Decoding The Taste Of The Modern Indian Woman!

What’s in it for you:

Also, before you leave I have some news. Rock N Shop is hosting a contest wherein you have to come up with a unique idea for a jewelry campaign and tag you friends along with a hashtag #AsFineAsRNS. The winner will get a gift from KAJ Jewelry.

You can also find it on – Instagram, Facebook, Twitter.

Until next time……. XOXO




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